A lot of internet marketers think that driving traffic to a website is all there is to it. Knowing how to create traffic is critical, but that’s only step one. It’s like you’re playing baseball, and you’ve gotten on base. Better than striking out, but there’s still a lot to do to get the runner home, or in your case to get money in your PayPal account.
Once your visitors get to your site, they have to want to stay there long enough to actually take some sort of action. You want them to either buy something or give you their email address. Although not everyone would agree, visitors who just take a look at a couple of pages then leave are not going to do much for your bottom line.
Don’t depend on people bookmarking your site either. Virtually no one bookmarks sites anymore. That is on their browser. Sure plenty of people participate in social bookmarking, but that’s not really to “remember” a site they liked. It’s more to share their finds with others.
In other words, you really want your visitor to either give you their email address or buy something. If they don’t do that, at least they could leave with the feeling that your site has content they really liked and that they want to come back. Given the number of sites most people are exposed to, though, don’t depend on them ever coming back.
So, here are some tips to help you either make sales or get your visitor’s email address.
Tip 1: Use an opt-in email form with a giveaway
Decide what kind of information your market really wants. If you’re in weight loss, then your market probably wants cutting edge information about losing weight. If you’re in FOREX trading, then it’s got to be about how to trade FOREX. You can find this level of information for free on the Internet. You don’t have to be a “guru” for this. All you need to do is to write a three to five page report that outlines a few tips that your market probably wants to know. Then you put an opt-in email form on your website.
Tip 2: Banners Don’t Work
Of course, you want to sell stuff through your website. And one “action” you want your visitor to take is to buy something, either your product or an affiliate product. Although you see a lot of websites with graphic advertisements (usually called banners), banners don’t work that well. What works much, much better is text links. Whether you’re sending your buyer to an affiliate offer or to your own offer, text links have been proven, time and time again, to be much more effective than banners.
If you follow just these two tips, you can exponentially increase how much you make from your website! What’s even better, is you’ll be collecting email addresses that you can sell to over and over again!
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